NEW KIDS ON THE CYCLE is an upcycled kidswear brand founded in London in 2024 by Raquel García, whose career spans 20 years as an international fashion stylist. Raquel has served as a fashion director and designer consultant, working with leading publications.

As a mother, Raquel understand how quickly children outgrow their clothes. Alarmingly, over 183 million pieces of children’s clothing end up in landfills each year. This inspire us to transform materials and forgotten items into one-of-a-kind, limited edition pieces, creating special garments.

Each piece is designed to carry sentimental value, becoming a cherished keepsake that can be passed down and enjoyed by multiple children due to its quality.

Our garments are designed in London and handmade by local women in Alcala de Henares, Madrid, one of UNESCO´s World Heritage Sites, to celebrate local crafsmanship.